Lawn Business Advertising

Service businesses like lawn companies typically count on their customers and other business contacts to spread the word about the services that they offer. Whilst you can benefit from these kinds of referrals you'll probably have to bolster this with some form of advertising.

The way you go about advertising your lawn business is going to help a lot towards determining whether your new business venture is profitable or a failure. Please read on and learn about a few of the solutions that you may consider.

Vehicle signage is a good tool for making people aware about your business. You'll undoubtedly be out traveling for large parts of the day or parked in front of properties that you are working on. This type of promotion will have an initial cost but once you have it done you will be gaining many years of free advertising.

If you can get your hands on a database of pre-qualified customers then direct advertising could end up being practical. Flyers or other promotional material sent out to homes and business owners often generate in sufficient leads to justify the price tag and are still a common way of advertising a local business.


Although it may appear to be a waste of time to put up flyers on community notice boards you don't know until you test it out. It doesn't take long to do so and it probably won't cost you a dime. Start out by talking to clubs that have public notice boards that see lots of people going by.


Local newspapers, magazines, newsletters and business directories are all possible places for you to get a little exposure for your lawn business. Some of these publishers are always on the lookout for new advertisers and you will often get a great deal if you negotiate with them or get on their mailing list and wait for their offers.


Always carry a pile of business cards that you can give away to people. Whenever you meet new people and start up a conversation with them it is inevitable that they will ask what you do for a job. This is a great chance for you to tell them about your lawn company in greater detail, to hand them a business card and to tell them that you offer a discount to friends if they know of anybody in need of your service.


Customers will talk about your services. If you do a great job then you'll certainly benefit from positive word of mouth and pick up customers through referrals. You can also motivate your clients to talk about you by providing much more in the form of service then they expected or by offering them a financial incentive to refer people to you.


You must be methodical about your ad campaigns so that you know what is working well and what is not. Acquire a practice of asking all of your customers exactly how they found out about you. You can then further develop these methods and drop the methods that have not proven to be cost effective.


The successful advertising of your lawn business will come down to a variety of factors. You should test different things, be prepared to change campaigns and designs and also be meticulous with keeping track of the performance of each campaign. Only then will you be making the most of all the opportunities that advertising offers you.