I'd just like to announce that one of the top 'start a lawn care business' websites is currently up for auction. If you have been following the lawn care business niche for a while then you should be familiar with StartaLawnMowingBusiness.com. It is one of the larger sites covering the lawn care industry with over 50 pages of articles.
Check out the details for the auction on Flippa here -
https://flippa.com/2758345-lawn-care-business-opportunities-established-adsense-affiliate-earner
Here are some of the details from the auction page. Visit the link for more detailed stats and Analytics reports.
Description
Every month thousands of people look for information on how to start a lawn care business or improve their existing operation. They buy information products, logo designs, business plans, software, website designs, business cards, flyers, SEO services, lawn mowers, other equipment and much more.
This site targets this group of business opportunity seekers by providing them with free information and by advertising and promoting the products and services that they need.
Established in 2008 StartaLawnMowingBusiness.com has grown to become one of the larger sites in the niche with over 50 pages of well written content.
The site can basically be run on autopilot and represents a great opportunity for someone with products targeted at this niche or any webmaster in general.
How much does the site make?
Adsense - With the current Adsense setup this site is currently earning between $25 and $30 a month with Adsense ($27 in the past month). This could be improved with better positioning.
Affiliate Programs - There are a lot of offers on clickbank for information products related to the lawn care industry. StartaLawnMowingBusiness.com promotes one product with a review page and affiliate links and has made an average of three sales a month so far this year. Commission is $21.24 per sale and I have an agreement with the product owner for an extra 10% via paypal taking it up to $25.94 a sale.
This brings the basic site income up to an average of $100 a month.
Additional Advertising - I have run direct advertising on the site too. You will see a banner on the left hand-side that is set up to run an ad campaign for a lawn care software provider at a monthly rate. The campaign has been cancelled due to this sale but the opportunity to resume this could be open to the new owner.
What is included?
The buyer gets everything that can be seen on the site. This includes the logo, all of the written content, the site design, the advertising banner and all of the images (rights purchased from Istockphoto.com).
Why am I selling?
Simply to raise some funds. I have new business ventures in mind that will require funding.
Traffic Details
I have included an Analytics attachment showing 931 unique visitors in the past month.
I have also included an Analytics report showing traffic sources in the past month. Traffic comes from a wide variety of sources. At the moment Google traffic represents less than 25% of the traffic.
You will see that Google sent 200 visitors in the past month. The site used to receive between 1000 and 2000 visitors a month from Google and there is potential to regain this. The site lost some Google traffic during the Panda update and I was able to regain this by increasing the time that the average user stays on the site (over 4 minutes). However, some of the pages on the site were hit by the penguin update. The site is in need of a 'penguin fix' if it is to fully realize its potential.
Luckily the site has numerous other traffic sources. You will see that it is still stong in Bing, Yahoo and other search engines. It also has links from other quality sites in the niche as well as links from Web 2.0 properties. Any links that I control are guaranteed to remain in place after the sale.
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Check it out here if you are interested in bidding or learning more -
https://flippa.com/2758345-lawn-care-business-opportunities-established-adsense-affiliate-earner
Friday, June 15, 2012
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